Build a Podcast To Support
Your Career / Healthcare Practice
[CASE STUDY GROUP]
If you work in healthcare, you are already having important conversations every day.
With patients.
With colleagues.
With your wider network.
Most of those conversations stay in the room.
This is about turning them into something that continues to support your work.
A 12-week case study group (7 places)
I’m opening a small group for healthcare professionals who want to use podcasting in a more deliberate way.
This may be relevant if you are:
Working within the NHS and considering an additional practice
Transitioning into private work
Running a clinic and looking to strengthen how you communicate
Building a community around your expertise
What we will build together
Over 12 weeks, you will build a podcast that reflects how you think and how you work.
The aim is not to produce content for the sake of it.
The aim is to create something that:
Helps people understand your approach before they meet you
Reduces the need to repeat the same explanations
Strengthens relationships with patients, peers, and referrers
Gives you a body of work you can continue to use
How we will work
Each week includes:
A live session (1 hour, with time for questions)
A smaller mastermind-style session
Ongoing conversation via private text group between sessions
You will be working alongside a small group, which tends to make the process more grounded and more useful. Everything is recorded, so you can catch up if you’re unable to be on the calls. Your questions still get answered.
Recording and technology
You will record your own episodes.
It keeps your voice, your standards, and your communication aligned with your work.
You do not need advanced equipment or a technical background.
I will suggest simple setups based on your situation, and share tools and workflows that make this straightforward.
Where I have supplier relationships, I will pass on any available discounts.
What you will have access to
The updated Profitable-Pod Method (PPM)
32 structured lessons covering planning, production, and follow-up
A private group for questions and discussion
Recordings of all sessions
A 1:1 onboarding session to get clear on your direction
A copy of Narrow Podcasting (hard copy and audio)
Guidance on equipment and software
The structure we follow
We will move through three phases:
Pre-production
Clarity, positioning, audience, and what the podcast is there to do
Production
Recording episodes in a way that reflects your work and your standards to include optimising what you have if you have already started.
Post-production
Making sure what you create is actually heard and shared everywhere podcasts can be found.
NB: Podcasting ‘on camera’ is optional. This can be audio only if you prefer.
Why this exists
The Profitable-Pod Method was first developed in 2022 alongside my #1 best-selling book ‘Narrow Podcasting’.
Since then, both the tools and the way I use them have changed.
My work has also become more focused on healthcare, where communication tends to carry more weight.
This group is where that updated approach is being built and tested and it’s specific to the UK.
My clients include practice owners in the UK and multi-state oncology organisations in the USA.
Outside of healthcare, I have worked for a number of years with the former directors of NASA (Space) and NOAA (Oceans and Atmospheres).
There are results examples in highlights on my Instagram HERE
A note on the format
This is a case study group.
That means:
You get access to the latest version of the method
I work closely with you
Your experience helps shape how this evolves
Investment
£1800
or
3 payments of £667
Why only 7 people
Seven is deliberate.
It allows me to curate the right group of professionals and stay close to the work and give proper attention to each member.
Next step
If this feels relevant, you can register your interest by emailing me at: toby@listenbettermarketing.com