Healthcare Podcast Advisory
Build it yourself with expert guidance.
If you run a healthcare service, clinic, practice, or facility, you are already having the conversations your podcast should be built around.
The questions, explanations, concerns and decisions that happen every day.
Hosting your own podcast is about turning those conversations into assets that continue supporting your patients, clients, colleagues, referrers and organisation long after the conversation has ended.
Done well, a podcast can help people understand how you think before they ever meet you.
It can strengthen relationships, improve communication, create opportunities and become an asset that supports both your career and your organisation for years to come.
If you want to start a podcast as a business and get Insta-famous. Stop reading.
But if you want to use a podcast to help grow the practice, clinic, facility or service you have, we should talk.
Who This Is For
This may be relevant if you are:
Working within the NHS and considering an additional practice
Transitioning into private work
Running a clinic and looking to strengthen how you communicate
Building a community around your expertise
Looking for a more effective way to educate patients, referrers and partners
Building your personal brand
Developing your own IP
Considering writing a book
Looking for a way to create more value from the conversations you are already having (including improving an existing podcast).
“Toby helped me hammer out a vision, understand my audience, and develop disciplined habits. Our podcast has nearly doubled in downloads in the last three months. I went from discouragement to enthusiasm. A statewide CEO became a listener and closed a deal with us without a sales cycle. Just a phone call and an offer.”
— Dr. Martin Fletcher, Therapist, Michigan
How This Is Different?
This is a hybrid advisory programme that gives you 3 months of coaching, plus lifetime access to The Profitable-Pod Method program (including any updates I make).
You will build and launch your own podcast with my guidance, support and feedback.
I will help you make the right decisions, avoid common mistakes and build a podcast that supports your professional goals.
You will be responsible for recording, editing, publishing and implementing what we discuss, either personally or through your own team.
What You Receive
Every participant receives:
Lifetime access to the Profitable-Pod Method Skills Sessions
A copy of Narrow Podcasting
Private advisory calls with Toby Goodman
Email support during implementation
Up-to-date guidance on equipment, software and workflows
The Skills Sessions provide the framework.
The advisory calls provide personalised guidance, feedback and accountability as you implement it.
The programme is designed to fit around a busy healthcare career.
Move quickly, and you could launch within weeks.
Take longer if needed and build around your existing commitments.
The Profitable-Pod Method Skills Sessions
The Profitable-Pod Method Skills Sessions are based on the principles from my #1 best-selling book, Narrow Podcasting.
They provide a practical framework for building a podcast that supports your professional goals, strengthens relationships and creates opportunities beyond simply publishing content.
The training contains 36 video and audio lessons, worksheets and implementation resources organised into three stages.
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Before recording a single episode, you focus on strategy.
Topics include:
Getting clear on your podcast goals
Identifying your ideal listeners
Creating lead magnets and listener follow-up systems
Making your website podcast-ready
Getting your podcast offers in place
Building the foundations required before launch
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This phase focuses on creating episodes that reflect your expertise.
Topics include:
Episode planning and scripting
Creating stronger emotional connection
Choosing guests
Conducting better interviews
Maximising appearances on other podcasts
Getting more value from every episode
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This is where your podcast becomes a long-term professional asset.
Topics include:
Creating shareable content assets
Podcast hosting and distribution
Building relationships
Growing your network
Creating referral opportunities
Developing partnerships
Authority building
Revenue opportunities
Long-term podcast strategy
“I was blown away by how quickly Toby got what I wanted to achieve. Practical, no fluff, and moved things forward fast. A proper kick to get strategic.”
— Howard Cooper, Therapist, London
Technology and Equipment
Aside from a working computer and a quiet room, you do not need advanced equipment or a technical background.
I will help you identify what is needed based on your situation and stage of development.
This includes guidance on:
Microphones and recording equipment
Podcast hosting platforms
Video platforms
Website integration
Distribution tools
AI and workflow tools where appropriate
You retain complete ownership and control of all accounts and assets.
As a guide, most people spend around £300 on equipment and approximately £20 per month on podcast hosting and software.
Equipment, podcast hosting, website hosting and third-party software subscriptions are not included.
About Toby
I am the author of the #1 best-selling book Narrow Podcasting.
Over the last several years I have advised healthcare professionals, clinic owners, healthcare organisations, executive coaches, educators and business leaders on how to use podcasting more strategically.
Today my work includes everyone from individual practitioners and private practice owners through to multi-state oncology organisations in the United States.
Outside healthcare, I have worked alongside former leaders of NASA and NOAA.
The principle is always the same:
Use conversations strategically.
Create assets that continue working after the conversation ends.
Build a platform that supports your wider goals.
“…His impressive abilities were apparent from my first contact with his coaching curriculum, including his insightful bestseller Narrow Podcasting. He quickly he sees the essence of a challenge, and rapidly identifies leverage points that drive and sustain meaningful effort and progress…”
— Dr J. Mitchell Winkler, Hematology | Oncology | Hospice & Palliative Medicine
From the start, your approach felt different. The way you helped us clarify our voice has already made a tangible difference.”
— Kate Pilkington, CEO, Riverpath Care
“Trust the process with this man. The end result is perfectly extracted knowledge, culture, and vision.”
— Nicola Hobbs, Later Life Consultancy
“Thank heavens I met Toby Goodman when I was thinking about launching a podcast.
His insights about “pod-lationships” and his clever method made my podcast a powerful relationship-building tool. If you want to go beyond self-promotion and really have an impact, his method is for you.”
— Dr. Kathy Sullivan
NASA Astronaut, Former Administrator NOAA
“Essential reading for anyone running a business, Toby’s book reveals the real power of podcasting: forging relationships. Yes, podcasting is excellent marketing - but using Toby’s innovative and clear-sighted method, a podcast can powerfully help grow any business quickly and directly by creating unique spaces for human connection with existing and potential customers. Brilliant, approachable and practical, this book is the essential guide to profitable podcasting.”
— Julian Treasure
Most Watched TED Speaker and Author
Your Investment
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ncludes:
Lifetime access to the Profitable-Pod Method Skills Sessions
Copy of Narrow Podcasting
Three private advisory calls (recorded with action plan notes sent)
Three months of email support
Replies within 48 business hours
Guidance on equipment, software, hosting and setup
Ideal if you are comfortable implementing independently and want expert guidance at key stages.
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Includes:
Lifetime access to the Profitable-Pod Method Skills Sessions
Copy of Narrow Podcasting
Six private advisory calls (recorded with action plan notes sent)
Three months of email support
Replies within 48 business hours
Guidance on equipment, software, hosting and setup
Ideal if you would like more frequent feedback, accountability and support during implementation.
Frequently Asked Questions
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No. Most participants start with little or no podcasting experience.
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No. Most people can get started with a modest setup costing around £300.
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Some people launch within a few weeks. Others take several months depending on workload and priorities.
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No.
This programme provides training, advisory support and guidance.
You or your team will be responsible for implementation, recording, editing and publishing.
These days, you don’t have to be a tech nerd to edit a podcast. I’ll show you the tech you need to record, edit and publish.If you are looking for a fully managed solution, ask about my Launch a Healthcare Podcast programme.
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Yes.
You retain ownership and control of your podcast, accounts, content and assets.
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That’s often the right decision.
The purpose of this programme is to help you build the strategy, positioning and structure behind the podcast.
Once that’s in place, production can usually be delegated.
You’ll know exactly what you’re creating and why, which means you won’t need to spend time teaching podcast editors about your business, audience or goals.
If you’d like additional support, my team can provide production services separately. But you aren’t locked into that and you don’t have to decide now!
Next Step
If you are considering launching a podcast to support your healthcare career, practice or organisation, the next step is a conversation.
We’ll look at where you are now, what you want your podcast to support, and whether this programme is the right fit.