Therapists in private practice: a diary that stays full, without chasing referrals.
A three-month advisory that builds a full practice on the conversations you already have, without marketing that makes you feel sick.
Watch this first. If it sounds like you, book a call below.
Your work is good. Your diary is unpredictable.
Referrals arrive in waves, then go quiet.
Directory listings bring enquiries, though rarely the right ones.
You explain the same things to every new client, and none of it works for you outside the room.
You'd like to run groups or raise your fees, and you're unsure how to fill them.
If two of those sound familiar, this is for you. It works best if you're already seeing clients and want to grow, or want your time back.
What changes in three months
We work through three stages: Map, Message, Multiply.
MAP
Get clear on what you want your practice to look like, who you most want to help, and the conversation already going on in their mind.
MESSAGE
Say who you help and how, in words your clients use, with an offer priced properly. Groups too, if that's where you want to go.
MULTIPLY
Your conversations become assets that keep working: audio, short videos, articles, often a podcast if it suits you. Colleagues, referrers and past clients start sending the right clients your way.
Built on Book Yourself Solid®.
Shaped by everything outside it.
I'm a licensed partner of Michael Port's system, with access to the 20th anniversary edition.
Plenty of coaches teach it.
With me, you also get a bestselling author on podcasting, a background in music that taught me how to make a message land with the right listener, and a focus on healthcare alone, so I know how referrals and directories work in your world.
How it works
Three months of working together, built around your practice.
Nine calls, 60 to 90 minutes each, focused on your decisions and putting them into practice
Email support between calls, with replies within 48 business hours
Lifetime access to the Book Yourself Solid Client Companion: Michael Port's system as a private podcast, with 14 action guides
Lifetime access to the Profitable-Pod Method
The programmes are audio-first, so you can learn while walking the dog or driving, away from a screen.
We'll check it's the right fit on the call before anything else.
How it works
Three months of working together, built around your practice.
Nine calls, 60 to 90 minutes each, focused on your decisions and putting them into practice
Email support between calls, with replies within 48 business hours
Lifetime access to the Book Yourself Solid Client Companion: Michael Port's system as a private podcast, with 14 action guides
Lifetime access to the Profitable-Pod Method
The programmes are audio-first, so you can learn while walking the dog or driving, away from a screen.
We'll check it's the right fit on the call before anything else.
I'd rather they told you
"Toby is a really, really good listener. I feel like I'm in a partnership with him. He's engaged in what I'm doing and he cares about it, and that comes through. I come off our calls feeling excited. I told my friends I quit therapy, because I'm getting more out of this."
Nancy Logue, PhD, Psychologist in private practice since 1985
[TESTIMONIAL 2]
[TESTIMONIAL 3]
What it looks like in practice
A therapist who saw clients one at a time now runs groups of ten. She's now launched her fourth.
A psychiatrist runs reflective practice groups online, and flies back to the UK each month for in-person work.
A therapist north of London sponsors a local women's football team as part of how new clients find her.
Hi!
I'm Toby Goodman, author of the #1 bestseller Narrow Podcasting and a licensed Book Yourself Solid partner.
I've spoken at conferences across the USA and delivered over-capacity sessions three years running at The Podcast Show in London.
I've worked with therapists, dieticians, oncologists, a multi-state oncology organisation and two former astronauts.
Maybe we should talk…
Pick a time that suits you.
It's 30 minutes. The booking form asks four short questions so I can come prepared.