Prepared on behalf of Canopus by Toby Goodman

Sharing the True Value of Canopus with Musicians in the UK and Beyond

Thank you very much for taking the time to visit this page.

My name is Toby Goodman. I am a UK-based drummer, educator and communication strategist. I have worked professionally in music for more than 20 years and in advisory work for more than 10 years. I hold deep respect for the philosophy and craftsmanship that define Canopus.

My Background in Music

I have been fortunate to work with artists with respected international reputations. These include:

  • Billy Wyman and Ronnie Wood of The Rolling Stones

  • Robin Gibb The Bee Gees

  • Mark King and Mike Lindupp of Level 42

  • Performers from major West End Theatre and international productions
    Review my music credits HERE


These experiences have shaped my understanding of tone, touch, musical intention and communication.

I am also the author of the international best-selling book Narrow Podcasting, and musicians, educators and leaders trust me for clarity and practical guidance.

My Background in Business and Consulting

Alongside my musical work, I support leaders and organisations in the USA, Europe and the UK. My clients include individuals who have held senior roles of national and scientific importance.

Notable advisory work includes:

  • A former Administrator of NASA (Charles F.Bolden)

  • A former Administrator of NOAA (Dr. Kathy Sullivan)

These organisations have long-standing collaborative relationships with Japan, especially in the fields of science and space exploration. It has been an honour to support respected figures connected to them.

My wider consulting work covers:

  • Communication and messaging strategy

  • Media production in audio, video and editorial

  • Story based education

  • Executive communication

  • Interviewing and presentation

I am known for clarity, calm delivery and an ability to translate complex ideas into simple language.

Why I Am Reaching Out

Your instruments represent some of the finest craftsmanship in the world. Many players in the UK and Europe admire the depth and heritage of Japanese drum making.

However, many also find it difficult to understand the differences between your drum series. The descriptions focus on features, while players often seek guidance on feel, tone and musical purpose. I believe clearer communication in this area would strengthen the position of Canopus in key markets.

How I Believe I Can Support You

In a respectful partnership, I could help in these areas:

1. Clearer guidance for players

Translate your product philosophy into accessible language that supports confident decision making.

2. Educational content that reflects your values

Performance based videos, interviews and explanatory media created with respect for your brand identity.

3. Support for UK and European visibility

Act as a local and trusted voice who understands the questions and priorities of these markets.

4. Long-term communication strategy

Develop clear, consistent messaging that honours your craft and supports artists, dealers and international audiences.

My Intention

I approach your company with humility and sincere respect. I am not seeking free equipment. My intention is to explore whether my experience in music and communication may be of support to your goals in the UK, Europe and possibly the USA.

If this perspective aligns with your direction, I would be honoured to speak at your convenience.

Thank you again for your time.

Toby Goodman

tobygoodman.com

Words from Clients…

“I’ve been fortunate enough to find Toby and have come to rely on him as a trusted consultant and advisor for our Cancer podcast. His impressive abilities were apparent from my first contact with his coaching curriculum, including his insightful bestseller Narrow Podcasting. He quickly sees the essence of a challenge and rapidly identifies leverage points that drive and sustain meaningful progress—even in fields he’s never worked in.”
— Dr. J. M Winkler | Hematologist | Oncologist | Hospice & Palliative Medicine | WI, USA

“Thank heavens I met Toby Goodman when I was thinking about launching a podcast. His insights about ‘pod-lationships’ and his clever method made my podcast a powerful relationship-building tool.”
— Dr. Kathy Sullivan, Fmr NASA Astronaut & NOAA Administrator | Columbus OH, USA

“Toby’s method is brilliant, approachable, and practical. This is the essential guide to profitable podcasting.”
— Julian Treasure, Top 10 TED Speaker & Author | Scotland, UK

“Toby had a strong handle on what I wanted to achieve. He gave me practical, useful tasks that pushed things forward. He's added value and given me the kick up the backside I needed.”
— Howard Cooper | Therapist | London, UK

“Over 700 podcast episodes and 7 figures later… I would not have started or succeeded without Toby Goodman.”
— Mark J. Silverman | Leadership Effectiveness Advisor | Washington VA, USA

“Toby and his team helped me launch my podcast, and they mean the world to me. He’ll show you the hidden secrets to make your podcast profitable—without grinding for listeners or scrambling for sponsors.”
— Jos Willard | Business Coach & US Veteran | Calgary, Canada

“Toby was brilliant at helping us see how to leverage a major book deal into long-term opportunities. We now have a plan, clarity, and confidence.”
— Caroline Juhasz | Author & Education Consultant | London, UK

“A motivating force to me. An expert at the ways of marketing, podcasting, engaging audiences. He’ll help optimise the online presence of your voice. A wonderful human being.”
— Chris Colbert | Speaker, Advisor & Author | Boston MA

“In 2019 I started my Podcast. I thought, ‘how hard can it be?’ Well, you don’t know what you don’t know so I proceeded to create a proper turd. I ended up trashing the whole thing. Then Toby stepped in. The difference has been night and day.

Toby guided me, my brand, and content systematically, methodically, and creatively. Without a vision, a product will perish. Toby first helped me hammer out a vision, understand my audience, create and execute a strategy, develop disciplined habits, and most importantly grow. Our podcast has nearly doubled in downloads in the last three months. I went from discouragement to enthusiasm.

I find myself looking forward to the meetings with Toby. Not only do I always learn something, I get to laugh and have fun. Toby has a great sense of humor—a hallmark of creativity—but also keeps me focused on the big vision.

The Podcast is the singular reason that we signed a contract with a statewide organization. The CEO became a fan of the podcast and immersed herself in our content each morning on her commute. There was no typical sales cycle in closing that deal. Just a phone call and an offer.”
— Dr. Martin Fletcher | Therapist | Michigan, USA