#1 International best-seller by Toby Goodman
‘Narrow Podcasting’
Make profitable connections and grow your business without paid ads, sponsors, or thousands of listeners
Over 700 podcast episodes and seven figures later, I would not have been able to start podcasting, become good at podcasting and profit from podcasting if it weren't for getting my start with Toby Goodman. I use everything he taught me years down the line.
Mark J. Silverman | Leadership Effectiveness Advisor · Author
Most books about podcasting are about audience growth. This one is about something more specific.
The Narrow Podcasting framework is built on a single insight: a podcast that reaches the right referrers and decision-makers is worth more than one that reaches thousands of strangers.
It is a professional asset, not a content channel.
The book covers how to identify exactly who you are building for, how to position your podcast so the right professionals find it, and how to build episodes that create the kind of trust that converts before the first conversation. It also covers what happens after the recording: how one conversation becomes social content, a blog, training material, internal SOPs and the raw source for a keynote or a book.
The framework here is the foundation for the Healthcare Advisory and Professional Advisory programmes. For practitioners and professionals exploring whether a podcast is the right next step, this is the place to start.
What readers say
The checklist that goes with the book.
Twenty-four questions. Work through them before you record a single episode.
