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Most professionals who start a podcast spend their time on the wrong things: microphones, editing software, and episode frequency. None of that matters until four questions have honest answers.
Who is this for? What are you building? How will it reach the right people? And what happens after you record?
This checklist works through all four — in order. It is printable, designed to sit on your desk, and built to be completed before you record anything. Twenty-four questions. Work through them first.
The podcast is the singular reason we signed a contract with a statewide organisation. There was no typical sales cycle. Just a phone call and an offer.
— Dr. Martin Fletcher, CEO, Renew Hope, Michigan