#1 BESTSELLING AUTHOR · STRATEGIC ADVISOR · UK & US
Your expertise is not the problem.
The problem is it's only working when you're in the room.
I'm Toby Goodman, author of the #1 bestselling Narrow Podcasting and a strategic advisor to healthcare professionals and high-performing organisations across the UK and US. I help experts build communication that keeps working after the conversation ends.
Healthcare
I work in healthcare
Practitioner, clinic owner or healthcare organisation. My expertise should be reaching more patients, referrers and partners.
Professionals & Coaches
I'm a professional or coach
Business coach, lawyer, consultant or leader. My methodology is strong and deserves a platform that can carry it further than the room I'm in.
Not Sure Yet
I'm still exploring
Read Narrow Podcasting. Listen to The Practice podcast. Understand the framework before you decide anything.
Before You Press Record
A free printable checklist for professionals thinking about starting a podcast.
WHAT THIS IS
Communication that compounds.
Most experts are working harder than their communication is. Every consultation, every good explanation, every high-quality insight. It happens once, in a room, and then it's gone. The expertise stays locked to the hours you work.
A well-built podcast changes that ratio. One recorded conversation becomes social content, a blog, training material, internal SOPs, or even the raw source for a keynote or a book. The same expertise, captured once, in your own voice, reaching the right referrers and decision-makers long after the recording ends.
I've built this for healthcare practitioners, oncology organisations, NASA alumni and business coaches. The framework is the same. The results compound.
WHAT CLIENTS SAY
The work speaks first.
Dr. Kathy Sullivan
Fmr. NASA Astronaut · Fmr. NOAA Administrator · USA
Thank heavens I met Toby. His insights and clever method made my podcast a powerful
relationship-building tool.
Julian Treasure
Most-watched TED Speaker · Author · UK
Essential guidance for business.
Toby's method shows how a podcast becomes a human connection tool that drives growth.
Dr. J.M. Winkler
Oncologist · Wisconsin, USA
He quickly sees the essence of a challenge, and rapidly identifies leverage points that drive and sustain meaningful effort and progress.
Kate Pilkington
CEO · Riverpath Care · UK
From the start, your approach felt different. The way you helped us clarify our voice has already made a tangible difference.
Dr. Martin Fletcher
CEO • Renew Hope • Therapist · Michigan, USA
There was no typical sales cycle in closing that deal. Just a phone call and an offer.
ABOUT TOBY
Adviser. Author. Performer.
Before I worked with executives and healthcare organisations, I worked in music, performing at the highest level and learning what it takes to build something that lasts beyond the stage. That background shapes everything I do now.
I know what it feels like to have exceptional skill and limited reach. I know the gap between what you're capable of and what the world can actually see. Closing that gap is the work.
I wrote Narrow Podcasting, my #1 bestselling book about using a podcast as a professional asset rather than a content channel.
Today, I advise healthcare professionals, organisations and high-performing business leaders around the world on how to build communication that compounds.
Narrow Podcasting #1 Bestselling book on strategic podcasting for professionals
The Practice Podcast Mini-podcast season on communication, positioning and professional reach
Healthcare Advisory Practitioners, multi-site organisations and NHS professionals
Professional Advisory Business coaches, lawyers, consultants and executives
Profitable-Pod Method* Skills-Sessions help clients plan, position & produce podcasts for business
Certified Coach Book Yourself Solid practitioner for positioning and business development
UK-based with clients at home and abroad
For larger organisations
Healthcare systems, networks, and established organisations sometimes require ongoing strategic advisory at a different level of engagement. That work is handled on a consultancy basis. Contact me to discuss.
WORK WITH ME
Tell me where you are.
A short note is all I need to understand what you're working on and whether I can help. No sales process. No spam. I'll read it personally and get back to you.