The Book Yourself Solid audiobook is over ten hours long.
You have clients until Thursday.
The Book Yourself Solid Client Companion with Toby Goodman: the complete client-attraction system in fourteen short episodes, each with one action guide, delivered as a private podcast by a licensed Book Yourself Solid partner.
You didn't train for a decade to become a content creator. And you don't have ten spare hours to study a marketing book — however good it is.
And Book Yourself Solid is the best there has ever been for service professionals.
Over a million readers. Twenty years of booked-solid practices. Created by Michael Port.
The Client Companion gets you to the heart of it, in the gaps your week already has.
Fully credited against any advisory programme within 90 days.
How it works.
Fourteen private podcast episodes, around ten minutes each.
Listen on the commute, between appointments, on the school run.
Each episode ends with one fillable Action Guide, a branded fillable PDF you complete on screen or print and write on.
Do the exercise, move on.
By episode fourteen, you'll have something most professionals never build: your complete client-attraction system, in writing.
Who you serve. Why they buy from you. How they find you. And a sales cycle that builds trust before the first conversation — so that when the phone rings, the decision has already been made.
What's inside.
The complete Book Yourself Solid system, updated to the forthcoming 20th-anniversary edition, used with permission under licence, and threaded throughout with the Profitable-Pod Method from my #1 best-selling book, Narrow Podcasting.
You can access the course directly in your podcast app, where you’ll find links to fillable and printable PDF Action guides, or you can listen along on your computer.
Module One | Your Foundation
01 · The Red Velvet Rope Policy
Decide exactly who you're meant to serve, and give yourself permission to turn the rest away.
02 · Why People Buy
Connect what you actually do to what your ideal clients actually want.
03 · Developing Your Personal Brand
Become known for one thing, to the right people.
04 · Talk About What You Do
Say it clearly, in any room, without a script and without the cringe.
Module Two | Building Trust and Credibility
05 · Become a Likeable Expert in Your Field
Who knows what you know, and do they trust you yet?
06 · The Book Yourself Solid Sales Cycle
The six keys to connection, and your own trust-building cycle designed stage by stage.
07 · The Keep-In-Touch Strategy
Stay present without pestering: the frequency and cadence that build trust over time.
08 · Develop Your Intellectual Property
Package what you know into assets that sell you when you're not in the room.
09 · Perfect Pricing
Price with confidence, so the number matches the value and you stop negotiating with yourself.
10 · Super Simple Selling
Have sales conversations that feel like service, because they are.
Module Three | The Six Core Self-Promotion Strategies
11 · Networking
Become the connector: give first, match people, and watch it return.
12 · The Direct Outreach Strategy
The right invite, to the right person, at the right moment.
13 · The Referral Strategy
Turn past clients and colleagues into a working referral engine.
14 · The Discoverability Strategy
Make it effortless for the right people to find you, and everything you've built in episodes one to thirteen starts compounding.
Threaded through every module is the podcast-first approach from Narrow Podcasting, so one asset can feed every strategy. But nothing here requires you to start a podcast.
Who's behind it.
I'm Toby Goodman, a licensed Book Yourself Solid partner, trained under the system's creator, Michael Port, and the author of Narrow Podcasting, the #1 best-seller on building a podcast as a professional asset rather than a content channel. I've spent the last decade helping healthcare professionals, coaches, consultants and executives become the obvious choice for the clients they most want — before the first conversation.
The Client Companion is the foundation every one of my advisory clients builds on. Now it's available on its own.
"I was blown away by how quickly Toby got what I wanted to achieve. Practical, no fluff, and moved things forward fast. A proper kick to get strategic." Howard Cooper · Therapist · London
The Companion and the advisory work.
The Companion is the curriculum. Advisory is the implementation.
Work through the Companion on your own, and you'll finish with your client-attraction system on paper.
Join the Healthcare Advisory or Professional Advisory programme, and we build on that foundation together — with the Profitable-Pod Method Skills Sessions, private calls, and support while you implement.
Every advisory client receives the Client Companion with lifetime access, included. And if you buy the Companion first, the full £295 is credited against any advisory programme you join within 90 days. Either way, nothing is wasted.
Frequently asked questions.
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Around ten minutes of listening per episode, plus the time you spend on each Action Guide.
Most people complete an episode and its guide within half an hour, and the whole system in two to four weeks. -
The audiobook runs over ten hours and, like all books, it's built to be read, not done.
The Companion is built to be done: fourteen short episodes, each with exactly one exercise, in sequence, in my voice, at your pace. -
The Companion is built on the forthcoming 20th-anniversary edition of Book Yourself Solid, used with permission under licence.
Publication of the book itself is in the publisher's hands, not mine, but the system you'll work through here is the updated one.
Lifetime access includes any updates to the Companion. -
Ideally, a smartphone with a podcast app.
Anything that opens a PDF! -
No. The Profitable-Pod Method material shows you how a podcast can power the Book Yourself Solid strategies, but every exercise stands on its own.
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It's the foundation for it.
Every advisory client receives the Companion included, with lifetime access.
If you start with the Companion alone, the full price is credited against the advisory within 90 days. -
£295, one payment, lifetime access including updates.
Credited in full against any advisory programme within 90 days.
Get access.
Book Yourself Solid® was created by Michael Port. The Client Companion is delivered under licence by Toby Goodman, licensed Book Yourself Solid partner.