Your whole client-attraction system, done.
Audio only, listened to away from the desk.
Book Yourself Solid, my way. Fourteen short episodes. Fourteen guides. Then I write your road map.
Book Yourself Solid Client Companion.
You didn't train for a decade to become a content creator. And you don't have ten spare hours to study a marketing book, however good it is.
And Book Yourself Solid is the best there has ever been for service professionals.
Over a million readers. Twenty years of booked-solid practices. Created by Michael Port.
The Client Companion gets you to the heart of it, in the gaps your week already has.
Fully credited against any advisory programme within 90 days.
Who it’s for.
You run a healthcare practice, a law firm, a private education business or a professional practice, and you're selling hours to pay for the month. You're good at the work. The business still runs on unpredictable referrals and prices you keep apologising for.
How it works.
Fourteen private podcast episodes, around ten minutes each, audio only.
Listen on the commute, between appointments, on the school run, with no screen in front of you.
Each episode ends with one fillable Action Guide, a branded PDF you complete on screen or print and write on. Do the exercise, move on.
Most people finish in two weeks.
Complete all fourteen, and something happens that no other version of this material offers: I read every answer and write you a custom marketing road map. More on that below.
What's inside.
The complete Book Yourself Solid system, updated to the forthcoming 20th-anniversary edition, used with permission under licence, and threaded throughout with the Profitable-Pod Method from my #1 best-selling book, Narrow Podcasting.
You can access the course directly in your podcast app, where you’ll find links to fillable and printable PDF Action guides, or you can listen along on your computer.
Module One | Your Foundation
01 · The Red Velvet Rope Policy
Decide exactly who you're meant to serve, and give yourself permission to turn the rest away.
02 · Why People Buy
Connect what you actually do to what your ideal clients actually want.
03 · Developing Your Personal Brand
Become known for one thing, to the right people.
04 · Talk About What You Do
Say it clearly, in any room, without a script and without the cringe.
Module Two | Building Trust and Credibility
05 · Become a Likeable Expert in Your Field
Who knows what you know, and do they trust you yet?
06 · The Book Yourself Solid Sales Cycle
The six keys to connection, and your own trust-building cycle designed stage by stage.
07 · The Keep-In-Touch Strategy
Stay present without pestering: the frequency and cadence that build trust over time.
08 · Develop Your Intellectual Property
Package what you know into assets that sell you when you're not in the room.
09 · Perfect Pricing
Price with confidence, so the number matches the value and you stop negotiating with yourself.
10 · Super Simple Selling
Have sales conversations that feel like service, because they are.
Module Three | The Six Core Self-Promotion Strategies
11 · Networking
Become the connector: give first, match people, and watch it return.
12 · The Direct Outreach Strategy
The right invite, to the right person, at the right moment.
13 · The Referral Strategy
Turn past clients and colleagues into a working referral engine.
14 · The Discoverability Strategy
Make it effortless for the right people to find you, and everything you've built in episodes one to thirteen starts compounding.
Threaded through every module is the podcast-first approach from Narrow Podcasting, so one asset can feed every strategy. But nothing here requires you to start a podcast.
What happens when you finish
Here's the part nobody else does with this material. When all fourteen guides are complete, I read every answer and mark it against my Master Checklist: the whole Book Yourself Solid system reduced to 159 questions you should be able to answer yes to about your own business. I only check a box when it's true in practice today. Then I write your Full Clarity Audit.
You get a score by module, a plain account of what's already strong, the one pattern that's holding everything back, and your next ten moves in order. Under each move, the part I'd take off you. Then we get on a call and walk through it.
No two audits are the same, because no two sets of answers are. The road map is built from what you want your working life to look like and why you want control of it. Not from what anyone else says a business like yours should have.
The Companion and the advisory work.
The Companion is the curriculum. Advisory is the implementation. Work through the Companion on your own and you'll finish with your client-attraction system on paper and a road map for the next three months.
Some people take the road map and run. Others want a second pair of hands on the implementation. If that's you, and we both think it's a fit, we talk about what that looks like. I've done this with a of business owners now, each with a slightly different business and a different idea of what a good life looks like, and there's nothing like working it through with someone who's seen the pattern before. Whatever you invest in the Companion is credited in full against any advisory programme you join within 90 days.
Two disciplines. One is what happens once your expertise reaches the right room. The other is how it gets there. The Companion is the first. My book, Narrow Podcasting, and the Profitable-Pod Method are often the second.
Who's behind it.
I'm Toby Goodman, a licensed Book Yourself Solid partner, trained under the system's creator, Michael Port, and the author of Narrow Podcasting, the #1 best-seller on building a podcast as a professional asset rather than a content channel. I've spent the last decade helping healthcare professionals, coaches, consultants and executives become the obvious choice for the clients they most want — before the first conversation.
The Client Companion is the foundation every one of my advisory clients builds on. Now it's available on its own.
"I was blown away by how quickly Toby got what I wanted to achieve. Practical, no fluff, and moved things forward fast. A proper kick to get strategic." Howard Cooper · Therapist · London
Frequently asked questions.
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Fill in the short form on the contact page and tell me where you are.
I read every one and reply personally. If it's a fit, we book a short call, I answer your questions, and you're in the same day. -
Because I want to know what you're trying to build before you start.
Ten minutes now saves you working the guides for the wrong business. -
We cover that on the call.
I credit whatever you invest in in full against any advisory programme you join within 90 days. -
No. The Companion is built on the 20th-anniversary edition of Book Yourself Solid under licence from Michael Port, and the episodes stand on their own.
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Around ten minutes of listening per episode, plus the time you spend on each Action Guide.
Most people complete an episode and its guide within half an hour, and the whole system in two to four weeks. -
The audit is written from complete answers, so it waits until you're done.
There's no clock on that.
Most people finish within a few weeks because the episodes are short and so are the action guides!
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No. The Companion is built on the 20th-anniversary edition of Book Yourself Solid under licence from Michael Port, and the episodes stand on their own.
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The audiobook runs over ten hours and, like all books, it's built to be read, not done.
The Companion is built to be done: fourteen short episodes, each with exactly one exercise, in sequence, in my voice, at your pace. -
Ideally, a smartphone with a podcast app.
Anything that opens a PDF! -
No. Podcasting is one of the self-promotion strategies in module three, and it's where my own method starts. The Companion is the foundation underneath it, and the audit tells you whether a podcast is your next move or if something else is.
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It's the foundation for it.
Every advisory client receives the Companion included, with lifetime access.
If you start with the Companion alone, the full price is credited against the advisory within 90 days.
Get access.
Book Yourself Solid® was created by Michael Port. The Client Companion is delivered under licence by Toby Goodman, licensed Book Yourself Solid partner.