Your expertise reaches one patient at a time. It should reach the right ones before you ever meet them.
Two things make that happen. A client-attraction foundation that says exactly who you're for, and a podcast built on the Narrow Podcasting framework that carries it to the patients, referrers and partners who matter to your practice. In that order.
Most healthcare professionals who think about podcasting picture chasing download numbers and posting content on a weekly treadmill. That's the wrong model, and you probably already knew it. Which is why you haven't started.
A podcast built on the Narrow Podcasting framework is different. It's targeted at the clients, patients, referrers, team members, and partners who already matter to your practice. When these people listen to your voice on their morning commute, they've already decided to work with you before the first conversation.
"The podcast is the singular reason we signed a contract with a statewide organisation. The CEO became a fan and immersed herself in our content each morning on her commute. There was no typical sales cycle. Just a phone call and an offer."
Dr. Martin Fletcher · Therapist · Michigan, USA
Who this is built for.
Healthcare professionals who want their expertise to reach further without having to become a media personality or commit to an endless content schedule.
✓ Practitioners building a referral network
✓ Clinic owners expanding to multiple sites
✓ Specialists seeking partner relationships
✓ NHS professionals building a parallel private practice
✓ Healthcare educators and thought leaders
✓ Therapists and private practitioners
The Profitable-Pod Method Skills Sessions
The Profitable-Pod Method Skills Sessions
Based on the principles from my #1 best-selling book, Narrow Podcasting, these sessions provide a practical framework for building a podcast that supports your professional goals, strengthens relationships and creates opportunities beyond simply publishing content.
The training contains video and audio lessons, worksheets and implementation resources organised into three stages.
Three Phases. One Asset
The Skills Sessions provide the framework. The advisory calls provide personalised guidance, feedback and accountability as you implement it.
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Before recording a single episode, you focus on strategy.
Topics include:
Getting clear on your podcast goals
Identifying your ideal listeners
Creating lead magnets and listener follow-up systems
Making your website podcast-ready
Getting your podcast offers in place
Building the foundations required before launch
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This phase focuses on creating episodes that reflect your expertise.
Topics include:
Episode planning and scripting
Creating stronger emotional connection
Choosing guests
Conducting better interviews
Maximising appearances on other podcasts
Getting more value from every episode
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This is where your podcast becomes a long-term professional asset.
Topics include:
Creating shareable content assets
Podcast hosting and distribution
Building relationships
Growing your network
Creating referral opportunities
Developing partnerships
Authority building
Revenue opportunities
Long-term podcast strategy
"He quickly sees the essence of a challenge, and rapidly identifies leverage points that drive and sustain meaningful effort and progress."
Dr. J.M. Winkler · Oncologist · Green Bay, Wisconsin
Before you press record
Every healthcare client starts with the Client Companion: Book Yourself Solid, my way. Fourteen short audio episodes with an Action Guide each, covering who you serve, why they choose you, what you charge and how you're found. It sits underneath the podcast, and it's the reason the podcast works.
Complete the fourteen guides and I mark them against a 159-question checklist and write your Full Clarity Audit: what's strong, what's holding you back, and your next ten moves in order. We walk through it on a call. That's your road map, built from what you want the practice and your week to look like.
Fully booked, paid by the appointment and tired? This is where that starts to change. Still deciding whether a podcast is right for you? Start here anyway. The audit will tell us.
Two disciplines. One is how your expertise reaches the right room. The other is what happens once it does.
How This Is Different
This is a hybrid advisory programme: the Client Companion and your road map first, then three months of coaching while you build, plus lifetime access to the Profitable-Pod Method programme, including any updates.
You'll build and launch your own podcast with guidance, support and feedback throughout. The goal is a podcast that supports your professional goals and keeps working after the engagement ends.
What I do
Help you make the right decisions, avoid common mistakes and build a podcast that reaches the right practitioners and decision-makers. Guidance, feedback and accountability at every stage.
What you do
Record, edit, publish and implement what we discuss, either personally or through your own team. You retain complete ownership and control of all accounts and assets.
“I was blown away by how quickly Toby got what I wanted to achieve. Practical, no fluff, and moved things forward fast. A proper kick to get strategic."
Howard Cooper · Therapist · London
What You Receive
The Client Companion, fourteen episodes and Action Guides, plus your Full Clarity Audit and road map when you complete it
Lifetime access to the Profitable-Pod Method Skills Sessions
A copy of Narrow Podcasting
Private advisory calls with Toby Goodman
Email support during implementation
Up-to-date guidance on equipment, software and workflows
The Skills Sessions provide the framework. The advisory calls provide personalised guidance, feedback and accountability as you implement it. The programme is designed to fit around a busy healthcare career. Move quickly and you could launch within weeks, or build around your existing commitments.
Technology and Equipment
Aside from a working computer and a quiet room, you don't need advanced equipment or a technical background. I'll help you identify what's needed based on your situation and stage of development, including guidance on:
✓ Microphones and recording equipment
✓ Podcast hosting platforms
✓ Video platforms
✓ Website integration
✓ Distribution tools
✓ AI and workflow tools where appropriate
Your Investment - Three ways to work with me
1. The Client Companion.
On your own, at your pace. Fourteen short audio episodes, fourteen Action Guides, then your Full Clarity Audit and road map, walked through with me on a call. This is where everyone starts. Whatever you invest is credited in full against either advisory option if you join within 90 days.
2. Advisory, with me for three months.
The Companion and your road map first, then we build the podcast on the Profitable-Pod Method. Every call is recorded with action notes sent after. Email support throughout, replies within 48 business hours. Lifetime access to the Skills Sessions, a copy of Narrow Podcasting, and guidance on equipment, software, hosting and setup.
Advisory: one call per phase, three across the programme. For practitioners comfortable implementing independently who want expert guidance at the key stages.
Advisory Plus: two calls per phase, six across the programme. For practices with more than one stakeholder, or anyone who wants more frequent feedback and accountability as they build. The option most people choose.
Most Popular
3. Launch a Healthcare Podcast, managed.
For clinics, networks and organisations that want the strategy and the production handled by my team. Scoped on a call.
Fees are discussed once we've spoken. Fill in the short form, tell me where you are, and I'll reply personally within five working days. If it looks like a fit, we book a call and cover the numbers there.
Frequently Asked Questions
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With the Client Companion. Everyone does, whether they go on to the advisory programme or run with the road map alone. Whatever you invest in it is credited in full against either advisory option within 90 days.
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No. Most participants start with little or no podcasting experience.
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No. Most people can get started with a modest setup costing around £300.
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Some people launch within a few weeks. Others take several months depending on workload and priorities.
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No.
This programme provides training, advisory support and guidance.
You or your team will be responsible for implementation, recording, editing and publishing.
These days, you don’t have to be a tech nerd to edit a podcast. I’ll show you the tech you need to record, edit and publish.If you want it fully managed, that's option three above.
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As a guide, most participants spend around £300-500 on equipment and approximately £20-30 per month on podcast hosting and software.
Equipment, podcast hosting, website hosting and third-party software subscriptions are not included in the programme fee.
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Yes.
You retain ownership and control of your podcast, accounts, content and assets.
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That’s often the right decision.
The purpose of this programme is to help you build the strategy, positioning and structure behind the podcast.
Once that’s in place, production can usually be delegated.
You’ll know exactly what you’re creating and why, which means you won’t need to spend time teaching podcast editors about your business, audience or goals.
If you’d like additional support, my team can provide production services separately. But you aren’t locked into that, and you don’t have to decide now.
Apply to work together.
I take a small number of healthcare advisory clients at any one time. Applications are reviewed within five working days. If it looks like a fit, I'll reach out to arrange a short conversation.
Not sure where you are starting from?
Work through the checklist first, then come back.