Your expertise is reaching one patient at a time. A podcast makes it reach the right ones… before you ever meet them.
A well-positioned podcast reaches the commissioners, practitioners and patients who matter most to your practice. It operates when you're not in the room, in clinic, or even awake.
You don’t need to copy the ‘vanity podcasters’.
Most healthcare professionals who think about podcasting imagine chasing download numbers and posting content on a weekly treadmill. That's the wrong model, and you probably already knew it, which is why you haven't started.
A podcast built on the Narrow Podcasting framework is different. It's targeted at the commissioners, referrers and patients who already matter to your practice. When your ideal referral source listens to three episodes on their morning commute, they've already decided to work with you before the first conversation.
"The podcast is the singular reason we signed a contract with a statewide organisation. The CEO became a fan and immersed herself in our content each morning on her commute. There was no typical sales cycle. Just a phone call and an offer."
Dr. Martin Fletcher · Therapist · Michigan, USA
"Not about followers or download numbers. About being findable, credible and trusted by the right practitioners, before the first conversation."
Who this is built for.
Healthcare professionals who want their expertise to reach further without becoming a media personality or committing to an endless content schedule.
✓ Practitioners building a referral network
✓ Clinic owners expanding to multiple sites
✓ Specialists seeking commissioner relationships
✓ NHS professionals building a parallel private practice
✓ Healthcare educators and thought leaders
✓ Therapists and private practitioners
The Profitable-Pod Method Skills Sessions
The Profitable-Pod Method Skills Sessions
Based on the principles from my #1 best-selling book, Narrow Podcasting, these sessions provide a practical framework for building a podcast that supports your professional goals, strengthens relationships and creates opportunities beyond simply publishing content.
The training contains 36 video and audio lessons, worksheets and implementation resources organised into three stages.
Three Phases. One Asset
The Skills Sessions provide the framework. The advisory calls provide personalised guidence, feedback and accountability as you implement it.
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Before recording a single episode, you focus on strategy.
Topics include:
Getting clear on your podcast goals
Identifying your ideal listeners
Creating lead magnets and listener follow-up systems
Making your website podcast-ready
Getting your podcast offers in place
Building the foundations required before launch
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This phase focuses on creating episodes that reflect your expertise.
Topics include:
Episode planning and scripting
Creating stronger emotional connection
Choosing guests
Conducting better interviews
Maximising appearances on other podcasts
Getting more value from every episode
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This is where your podcast becomes a long-term professional asset.
Topics include:
Creating shareable content assets
Podcast hosting and distribution
Building relationships
Growing your network
Creating referral opportunities
Developing partnerships
Authority building
Revenue opportunities
Long-term podcast strategy
"He quickly sees the essence of a challenge, and rapidly identifies leverage points that drive and sustain meaningful effort and progress."
Dr. J.M. Winkler · Oncologist · Green Bay, Wisconsin
How This Is Different?
This is a hybrid advisory programme: three months of coaching, plus lifetime access to The Profitable-Pod Method programme (including any updates).
You'll build and launch your own podcast with guidance, support and feedback throughout. The goal is a podcast that supports your professional goals and keeps working after the engagement ends.
What I do
Help you make the right decisions, avoid common mistakes and build a podcast that reaches the right practitioners and decision-makers. Guidance, feedback and accountability at every stage.
What you do
Record, edit, publish and implement what we discuss, either personally or through your own team. You retain complete ownership and control of all accounts and assets.
“I was blown away by how quickly Toby got what I wanted to achieve. Practical, no fluff, and moved things forward fast. A proper kick to get strategic."
Howard Cooper · Therapist · London
What You Receive
Lifetime access to the Profitable-Pod Method Skills Sessions
A copy of Narrow Podcasting
Private advisory calls with Toby Goodman
Email support during implementation
Up-to-date guidance on equipment, software and workflows
The Skills Sessions provide the framework. The advisory calls provide personalised guidance, feedback and accountability as you implement it. The programme is designed to fit around a busy healthcare career. Move quickly and you could launch within weeks, or build around your existing commitments.
Technology and Equipment
Technology and equipment.
Aside from a working computer and a quiet room, you don't need advanced equipment or a technical background. I'll help you identify what's needed based on your situation and stage of development, including guidance on:
✓ Microphones and recording equipment
✓ Podcast hosting platforms
✓ Video platforms
✓ Website integration
✓ Distribution tools
✓ AI and workflow tools where appropriate
Your Investment
Both options include the full Profitable-Pod Method Skills Sessions and advisory support throughout.
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ncludes:
Lifetime access to the Profitable-Pod Method Skills Sessions
Copy of Narrow Podcasting
Three private advisory calls (recorded with action plan notes sent)
Three months of email support
Replies within 48 business hours
Guidance on equipment, software, hosting and setup
Ideal if you are comfortable implementing independently and want expert guidance at key stages.
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Includes:
Lifetime access to the Profitable-Pod Method Skills Sessions
Copy of Narrow Podcasting
Six private advisory calls (recorded with action plan notes sent)
Three months of email support
Replies within 48 business hours
Guidance on equipment, software, hosting and setup
Ideal if you would like more frequent feedback, accountability and support during implementation.
For larger organisations requiring full production support or multi-series commissioning, get in touch to discuss.
Frequently Asked Questions
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No. Most participants start with little or no podcasting experience.
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No. Most people can get started with a modest setup costing around £300.
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Some people launch within a few weeks. Others take several months depending on workload and priorities.
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No.
This programme provides training, advisory support and guidance.
You or your team will be responsible for implementation, recording, editing and publishing.
These days, you don’t have to be a tech nerd to edit a podcast. I’ll show you the tech you need to record, edit and publish.If you are looking for a fully managed solution, ask about my Launch a Healthcare Podcast programme.
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As a guide, most participants spend around £300-500 on equipment and approximately £20-30 per month on podcast hosting and software.
Equipment, podcast hosting, website hosting and third-party software subscriptions are not included in the programme fee.
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Yes.
You retain ownership and control of your podcast, accounts, content and assets.
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That’s often the right decision.
The purpose of this programme is to help you build the strategy, positioning and structure behind the podcast.
Once that’s in place, production can usually be delegated.
You’ll know exactly what you’re creating and why, which means you won’t need to spend time teaching podcast editors about your business, audience or goals.
If you’d like additional support, my team can provide production services separately. But you aren’t locked into that and you don’t have to decide now!
Apply to work together.
I take a small number of healthcare advisory clients at any one time. Applications are reviewed within five working days. If it looks like a fit, I'll reach out to arrange a short conversation.
