PROFESSIONAL ADVISORY · TOBY GOODMAN
Strategic communication for professionals who have outgrown word of mouth.
I work with coaches, consultants, lawyers and executives to build the communication infrastructure that reaches the right referrers and decision-makers before the first conversation happens.
A defined body of work, built to compound.
Your expertise is already exceptional. The question is…
Who can see it?
The best work most senior professionals do stays in the room where it happened.
The best case you've ever made for a client, a board, a prospective partner: it stayed there.
The relationship that took you three years to build reaches one person.
A well-positioned body of work changes that ratio. It reaches the right referrers and decision-makers before any conversation. When they encounter your thinking, the relationship has already started.
Who this is for.
Professionals with genuine expertise and a practice worth growing, whose best work is still largely invisible outside the relationships they already have.
✓ Independent consultants at a senior level
✓ Coaches with an established practice
✓ Lawyers building a specialist reputation
✓ Executives in advisory or portfolio roles
✓ Specialists whose work is word-of-mouth only
✓ Professionals ready to build something that compounds
How the work is structured.
Every engagement starts with positioning and ends with a targeted body of work. The vehicle depends on your audience and your working style. The framework is the same.
Step 1
Positioning
Define what you stand for, who you serve, and what makes your work distinct from every other professional at your level. This is where most engagements start and, with other advisers, too quickly leave.
Step 3
Medium
Choose the right vehicle for your audience and your working style. Podcast, authored content, structured speaking, or a combination. The Narrow Podcasting framework applies across all of them.
Step 2
Message
Build the language, the frameworks and the positions that communicate your value clearly to the right referrers and commissioning professionals, before the first conversation.
Step 4
Reach
Distribution strategy focused on the referrers and decision-makers who matter most to your practice. Work that builds trust over time and keeps working after the engagement ends.
This is advisory work, not a course. The vehicle we build toward depends entirely on your audience and your practice. A podcast may be the right answer. Authored content or structured speaking may serve you better. We determine that in the positioning stage.
What you walk away with.
A defined body of work that positions your thinking at the right level and reaches the right referrers and decision-makers in your field. Built to compound over time, not to perform once and disappear.
“A motivating force to me. An expert at the ways of marketing, podcasting, engaging audiences. He’ll help optimise the online presence of your voice. A wonderful human being.”
Chris Colbert | Speaker, Advisor & Author | Boston MA, USA
The engagement is selective. I take a small number of professional advisory clients at any one time and the application process is the first filter. If it looks like a strong fit on both sides, we'll arrange a short conversation before anything else.
WORK WITH ME
Apply here
Applications are reviewed within five working days. If it looks like a fit, I'll reach out to arrange a short conversation.
Takes about two minutes. I read every submission.
