PROFESSIONAL ADVISORY · TOBY GOODMAN
Strategic communication for professionals who have outgrown word of mouth.
I work with coaches, consultants, lawyers and executives to build the communication infrastructure that reaches the right referrers and decision-makers before the first conversation happens.
A defined body of work, built to compound.
Your expertise is already exceptional. “The question is…
Who can see it?”
The best work most senior professionals do stays in the room where it happened.
The best case you've ever made for a client, a board, a prospective partner: it stayed there.
The relationship that took you three years to build reaches one person.
A well-positioned body of work changes that ratio. It reaches the right referrers and decision-makers before any conversation. When they encounter your thinking, the relationship has already started.
Who this is for.
Professionals with genuine expertise and a practice worth growing, whose best work is still largely invisible outside the relationships they already have.
✓ Independent consultants at a senior level
✓ Coaches with an established practice
✓ Lawyers building a specialist reputation
✓ Executives in advisory or portfolio roles
✓ Specialists whose work is word-of-mouth only
✓ Professionals ready to build something that compounds
What the engagement includes.
This is advisory work, built around two established frameworks you get full access to for the duration and beyond.
The Profitable-Pod Method
The complete method behind Narrow Podcasting, my number-one best-selling book. Video and audio lessons, worksheets and implementation resources across three phases: positioning before you record, producing episodes that reflect your expertise, and building the work into a long-term asset. Yours to keep.
The Book Yourself Solid© Client Companion Audio Course
I am a certified Book Yourself Solid coach. BYS is a client-getting system trusted by over half a million business owners, and this is my own private course built on it: delivered in audio with worksheets, covering how to define who you serve, become the obvious choice in your field, and build a practice that fills through reputation rather than pursuit. The client-getting discipline that sits underneath everything we build together.
Two disciplines.
One is how your expertise reaches the right room.
The other is what happens once it does.
How the work is structured.
Every engagement starts with positioning and ends with a targeted body of work. The vehicle depends on your audience and your working style. The framework is the same.
Step 1
Positioning
Define what you stand for, who you serve, and what makes your work distinct from every other professional at your level. This is where most engagements start and, with other advisers, too quickly leave.
Step 2
Message
Build the language, the frameworks and the positions that communicate your value clearly to the right referrers and commissioning professionals, before the first conversation.
Step 3
Medium
Choose the right vehicle for your audience and your working style. Podcast, authored content, structured speaking, or a combination. The Narrow Podcasting framework applies across all of them.
Step 4
Reach
Distribution strategy focused on the referrers and decision-makers who matter most to your practice. Work that builds trust over time and keeps working after the engagement ends.
This is advisory work, not a course.The vehicle we build toward depends entirely on your audience and your practice. A podcast may be the right answer. Authored content or structured speaking may serve you better. We determine that during our initial meeting or in the positioning stage.
The shape of it.
A three-month engagement. Two to three calls a month with me, each running an hour to ninety minutes. Every call recorded, with an action plan sent afterwards. Email support throughout, alongside full access to both frameworks from the start.
Enough contact to keep the work moving. Enough structure to keep it accountable.
Built to fit around a senior professional's actual week.
What you walk away with.
A defined body of work that positions your thinking at the right level and reaches the right referrers and decision-makers in your field. Built to compound over time, not to perform once and disappear.
Ché Bolden
Inter Astra Institute · The Charles F. Bolden Group · VA, USA
Toby is a master at solving 'today' problems while putting 'tomorrow' challenges in context and setting them up for optimised solutions. He has a unique way of turning complex ideas into clear, actionable strategies that drive real progress. Working with him has been a high-value experience, and I would gladly follow that path again.
Dr. Kathy Sullivan
Fmr. NASA Astronaut · Fmr. NOAA Administrator · OH, USA
Thank heavens I met Toby. His insights and clever method made my
podcast a powerful relationship-building tool.
Chris Colbert
Fmr. CEO Harvard Innovation Labs, Speaker, Advisor & Author • MA, USA
A motivating force to me. An expert at the ways of marketing, podcasting, engaging audiences. He’ll help optimise the online presence of your voice. A wonderful human being.
WORK WITH ME
Apply here
The engagement is selective. I take a small number of professional advisory clients at any one time, and the application is the first filter.
Investment is discussed once we've spoken. If the application looks like a fit on both sides, I'll reach out to arrange a short conversation, and we cover the numbers there.
Applications are reviewed within five working days. Takes about two minutes. I read every submission.
Not sure where you are starting from?
Work through the checklist first, then come back.