Most second opinions aren't about a wrong diagnosis.
They're about one that was never properly explained.
You're an excellent clinician. But if your patients and your team can't repeat what you actually mean, your practice pays for it, in admin, in lost referrals, in you doing everything yourself.
Book Yourself Solid is the best client-attraction system there has ever been for service professionals.
Over a million readers, 20 years of booked-solid practices, and a 4.5-star rating across hundreds of reviews. Created by Michael Port.
But the audiobook runs over ten hours, and you didn't train for a decade to sit and study marketing.
The Client Companion gets you to the heart of it, in the gaps your week already has. Fourteen short episodes. One action guide each. In your ears, not on a screen.
£97 until 31 August.
The Client Companion is £295 as the foundation my advisory clients build on. Until 31 August 2026, you can get the complete system for £97.
And it's guaranteed. Complete all fourteen Action Guides within thirty days of purchase, send them to me, and one of two things happens. Either you've built your complete client-attraction system on paper, in which case you keep it. Or you don't feel it was worth it, in which case I refund every penny, no questions.
Complete the work and you'll get your Next Steps Playbook, built uniquely for you from your answers. Send me your fourteen guides within thirty days and I'll map exactly what to do next in your practice, based on the answers you've given.
And the first twenty-five people to complete get a strategy call with me, to walk through your playbook together.
£97 ends 31 August 2026. The Next Steps Playbook is yours for completing the work; the strategy call is limited to the first 25 who complete it.
How it works.
Fourteen private podcast episodes, around ten minutes each.
Listen on the commute, between appointments, on the school run.
Each episode ends with one fillable Action Guide, a branded fillable PDF you complete on screen or print and write on.
Do the exercise, move on.
By episode fourteen, you'll have something most professionals never build: your complete client-attraction system, in writing.
Who you serve. Why they buy from you. How they find you. And a sales cycle that builds trust before the first conversation, so that when the phone rings, the decision has already been made.
What's inside.
The complete Book Yourself Solid system, updated to the forthcoming 20th-anniversary edition, used with permission under licence, and threaded throughout with the Profitable-Pod Method from my #1 best-selling book, Narrow Podcasting.
You can access the course directly in your podcast app, where you’ll find links to fillable and printable PDF Action guides, or you can listen along on your computer.
Built on a system the best in business respect.
The Client Companion isn't a new theory. It's built, under licence, on Book Yourself Solid, the client-attraction system created by Michael Port.
Over its twenty years, it's earned a 4.5-star rating across hundreds of reviews and been recommended by some of the most respected names in business and marketing, including the founder of the E-Myth, the author of Purple Cow, and the founder of the world's largest business referral network.
The Companion brings that system to you, updated to the forthcoming 20th-anniversary edition, distilled into fourteen short episodes and shaped for busy healthcare professionals.
Module One | Your Foundation
01 · The Red Velvet Rope Policy
Decide exactly who you're meant to serve, and give yourself permission to turn the rest away.
02 · Why People Buy
Connect what you actually do to what your ideal clients actually want.
03 · Developing Your Personal Brand
Become known for one thing, to the right people.
04 · Talk About What You Do
Say it clearly, in any room, without a script and without the cringe.
Module Two | Building Trust and Credibility
05 · Become a Likeable Expert in Your Field
Who knows what you know, and do they trust you yet?
06 · The Book Yourself Solid Sales Cycle
The six keys to connection, and your own trust-building cycle designed stage by stage.
07 · The Keep-In-Touch Strategy
Stay present without pestering: the frequency and cadence that build trust over time.
08 · Develop Your Intellectual Property
Package what you know into assets that sell you when you're not in the room.
09 · Perfect Pricing
Price with confidence, so the number matches the value and you stop negotiating with yourself.
10 · Super Simple Selling
Have sales conversations that feel like service, because they are.
Module Three | The Six Core Self-Promotion Strategies
11 · Networking
Become the connector: give first, match people, and watch it return.
12 · The Direct Outreach Strategy
The right invite, to the right person, at the right moment.
13 · The Referral Strategy
Turn past clients and colleagues into a working referral engine.
14 · The Discoverability Strategy
Make it effortless for the right people to find you, and everything you've built in episodes one to thirteen starts compounding.
Threaded through every module is the podcast-first approach from Narrow Podcasting, so one asset can feed every strategy. But nothing here requires you to start a podcast.
Who's behind it.
I'm Toby Goodman, a licensed Book Yourself Solid partner, trained under the system's creator, Michael Port, and the author of Narrow Podcasting, the #1 best-seller on building a podcast as a professional asset rather than a content channel. I've spent the last decade helping healthcare professionals, coaches, consultants and executives become the obvious choice for the clients they most want, before the first conversation.
The Client Companion is the foundation every one of my advisory clients builds on. Now it's available on its own.
"I was blown away by how quickly Toby got what I wanted to achieve. Practical, no fluff, and moved things forward fast. A proper kick to get strategic." Howard Cooper · Therapist · London
Frequently asked questions.
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Around ten minutes of listening per episode, plus the time you spend on each Action Guide.
Most people complete an episode and its guide within half an hour, and the whole system in two to four weeks. -
The audiobook runs over ten hours and, like all books, it's built to be read, not done.
The Companion is built to be done: fourteen short episodes, each with exactly one exercise, in sequence, in my voice, at your pace. -
The Companion is built on the forthcoming 20th-anniversary edition of Book Yourself Solid, used with permission under licence.
Publication of the book itself is in the publisher's hands, not mine, but the system you'll work through here is the updated one.
Lifetime access includes any updates to the Companion. -
Ideally, a smartphone with a podcast app.
Anything that opens a PDF! -
No. The Profitable-Pod Method material shows you how a podcast can power the Book Yourself Solid strategies, but every exercise stands on its own.
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No, it's the foundation for it.
The Companion is the curriculum: work through it and you'll finish with your client-attraction system on paper. Advisory is where we build on that foundation together, with the Profitable-Pod Method Skills Sessions, private calls, and support while you implement.
Every advisory client receives the Companion included, with lifetime access. And when you complete the Action Guides, the strategy call for the first twenty-five to finish is where we walk through your plan, and where going further together can come up naturally.
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£97, one payment, lifetime access including any future updates.
That's the complete system: fourteen private podcast episodes, fourteen fillable Action Guides, and everything you build in them is yours to keep.
And it's guaranteed. Complete all fourteen Action Guides within thirty days and send them to me. Either you've built your complete client-attraction system on paper and you keep it, or you don't feel it was worth it and I refund every penny. No questions.
Complete the work and you'll get your Next Steps Playbook, built uniquely for you from your answers, yours whether you keep the Companion or claim the refund. And if you're among the first twenty-five to complete, a strategy call with me to walk through it.
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No catch.
It's conditional on you completing the work, because the only way this fails is if you don't do it.
Complete the fourteen guides, and either you keep a system you're glad to have, or you get your money back. Either way you'll have your personal Next Steps Playbook, built from your answers. And the first twenty-five to complete also get a strategy call with me to walk through it.
Get access.
£97 ends 31 August 2026. The Next Steps Playbook is yours for completing the work; the strategy call is limited to the first twenty-five who complete.
Book Yourself Solid® was created by Michael Port. The Client Companion is delivered under licence by Toby Goodman, licensed Book Yourself Solid partner.