Toby Goodman - Resumé

Creative Strategist | Author | Advisor

📍 London / Hybrid / Remote |
🌐 tobygoodman.com | 🔗 LinkedIn

Profile

Creative strategist, advisor, and international best-selling author with 25+ years in music performance and education and 15+ years of experience across marketing, communication, media, and events.

I specialise in clarifying complex ideas, building strategies that foster trust, and leading creative campaigns that deliver measurable results.

Experienced in consulting, content production, and executive advisory.

Core Skills

  • Creative & brand strategy

  • Narrative design & copywriting

  • Strategic communications

  • Content & media production

  • Integrated & experiential campaigns

  • Keynote speaking & presentation design

  • Executive coaching & client leadership

Experience

Listen Better Marketing Ltd

Founder & Director | Jan 2019 – Present | London / Hybrid

  • Lead consultancy providing creative strategy, communication, and content production for professionals and organisations.

  • Services include podcast-first communication strategies, brand messaging systems, media production, and executive coaching.

  • Clients include senior leaders in government, healthcare, education, and coaching.

Narrow Podcasting

Author & Speaker | Mar 2022 – Present | Global (Remote)

  • Author of Narrow Podcasting, a #1 international best-seller.

  • Deliver keynote talks at global conferences including Podcast Movement (LA 2021, 2022, Las Vegas 2023) and The Podcast Show London (2023–2025).

  • Provide training and workshops for corporations and associations on communication and creative strategy.

The SQVR

Board Member | Feb 2025 – Present | Global (Hybrid)

  • Advisory to a platform connecting space industry professionals and employers.


Riverpath Care Ltd

Communication Consultant | May 2025 – Aug 2025 | UK (Hybrid)

  • Clarified brand messaging and supported content planning.

  • Delivered tone, storytelling, and partnership communication guidance.

The Charles F. Bolden Group

Chief Marketing Officer | Dec 2023 – Mar 2025 | Global (Hybrid)

  • Directed marketing and communication strategy for a global advisory group.

  • Oversaw content production, events, and partnerships across multiple regions.

  • Led website rebuild, podcast network, and digital marketing campaigns.

Inter Astra Institute - 501(c)(3)

Chief Marketing Officer & Advisor | Dec 2023 – Jan 2025 | Global (Hybrid)

  • Led communication and digital strategy for a non-profit advancing equitable access to the space industry.

  • Developed podcasts, brand messaging, and partnership campaigns.

Green Bay Oncology

Brand & Communication Consultant | Feb 2023 – Nov 2023 | Global (Hybrid)

  • Developed communication and rebranding strategy.

  • Delivered website UX, messaging, and content strategy to improve patient and staff engagement.

Podcast Post-Production

Partner | Nov 2019 – Jul 2022 | Global (Hybrid)

  • Built and managed a global production team of 8.

  • Developed SOPs and refined service delivery.


Book Yourself Solid®

Certified Specialist | Apr 2020 – May 2022 | Remote

  • Certified consultant in Michael Port’s Book Yourself Solid methodology.


Metropolis Productions Ltd

Managing Partner / Co-Director | Jan 2013 – Oct 2020 | London / Hybrid

  • Managed live music and event production at luxury events for international corporate and private clients. UK, Europe, Dubai, India…


Podcraft (later Auxbus / Libsyn Studio)

Head of Marketing | Apr 2018 – Jan 2019 | London

  • Led marketing for a podcast SaaS startup.

  • Supported repositioning and acquisition by Libsyn.

ICMP – Institute of Contemporary Music Performance

Teacher of Drums and Percussion | 2010 – Sep 2016 | London

  • Taught diploma and degree-level students.

  • Created/wrote various course materials

Professional Musician

Freelance | Oct 1999 – Present | International

  • Performed and recorded with high-profile artists including members of the Rolling Stones, Bee Gees, and Spice Girls. Read More

Education

  • BA (Hons) Music Performance | Middlesex University, London 1st year

  • Teaching & Learning Module

Additional Information

  • Author of Narrow Podcasting, international best-seller

  • Frequent international speaker and trainer on communication and creative strategy