Premium Strategic Communication Partnership

Investment: £10,000/month · 3-month minimum

Purpose

Support CEOs and leadership teams of large, complex healthcare organizations with a fully integrated communication system that improves strategic alignment, shortens sales cycles, and accelerates visibility with key stakeholders and partners.

Designed For

  • National or multi-site healthcare groups

  • Private equity-backed healthcare organizations preparing for acquisition, scaling, or IPO

  • Leadership teams in need of message clarity across staff, investors, and clients

What It Solves

  • Conflicting or unclear leadership communication

  • Ineffective positioning to investors, partners, or boards

  • High staff turnover driven by message misalignment

  • Poor visibility despite strong operational excellence

What’s Included

Executive Comms Deep Dive

  • Half-day CEO Vision & Messaging Session

  • Half-day SLT Alignment Session

  • 1:1 coaching for 3 senior stakeholders (up to 3 sessions each)

Strategic Comms Map

  • Full Messaging Architecture for internal and external use

  • Core messages for each key audience: staff, partners, clients, regulators

Flagship Content Asset (Produced)

Choose one:

  • Private investor-facing podcast

  • Premium patient journey series (for web or social)

  • Internal communications docuseries for staff training and culture building

Rapid-Response Consulting

  • 1-hour comms war room calls (2x/month)

  • Unlimited asynchronous access (Slack, WhatsApp)

  • Executive presentation review (1x/month)

Custom Campaign Execution

  • Campaign concepting, strategy, and asset guidance for one priority initiative

  • Guidance for internal teams or your existing marketing/agency partners

Ongoing Support & Network Access

  • Access to Toby’s network for intros, press, speaking, and amplification

  • Equipment setup consultation (if required)

What Success Looks Like

  • A CEO and SLT speaking with one voice—internally and externally

  • Improved investor confidence and stakeholder engagement

  • Reduced confusion, increased buy-in from teams and clients

  • One high-quality, shareable strategic asset to drive authority

  • Full roadmap to continue with internal team or scale into deeper advisory

Investment

  • £10,000/month (3-month minimum)

  • £28,000 if paid upfront

Optional Extension

  • Monthly Strategic Retainer: £5,000/month (following initial engagement)