Prepared on behalf of Kate Pilkington by Toby Goodman

Position. Produce. Profit.

A focused communication strategy to grow Riverpath Care’s reputation and premium client base

Hi Kate,

Thanks so much for your time today. I loved getting to know about you and your work.

This is a 1:1, done-with-you service for Riverpath Care.

Here is how I can support you and your team members over the coming 3 months.

And... because I love what you’re doing and represent a segment of your target market (ageing parents), I’ve included some done-for-you podcast production if you’d like to start in May.


The Goal:

Create powerful conversations with private hospitals and luxury care homes without sacrificing your time or diluting your message. This will ensure that you have a clear growth plan and a way to exit the business when you want to step down or exit.

With various options and market segments you can target, you risk diluting the perception of value across each market.

I’ll work with you and your team to identify and begin building relationships to scale a profitable, resilient business.

Paid marketing before focus from the top = burning money.

A Narrow Focus 

Conversations create authority and deepen trust. We just had our first.
It was powerful!

Used strategically, conversation-led marketing becomes a durable asset:

  • Building Credibility

  • Attracting the right partnerships

  • Strengthening your visibility - quietly and consistently

Each conversation becomes an evergreen relationship builder, working for you while you focus on leadership and delivering exceptional care.

This isn’t my first rodeo

“I’ve been fortunate enough to find Toby and have come to rely on him as a trusted consultant and advisor for our Cancer podcast. His impressive abilities were apparent from my first contact with his coaching curriculum, including his insightful bestseller Narrow Podcasting. He quickly sees the essence of a challenge and rapidly identifies leverage points that drive and sustain meaningful progress—even in fields he’s never worked in.”
— Dr. J. M Winkler | Hematologist | Oncologist | Hospice & Palliative Medicine | WI, USA

“Thank heavens I met Toby Goodman when I was thinking about launching a podcast. His insights about ‘pod-lationships’ and his clever method made my podcast a powerful relationship-building tool.”
— Dr. Kathy Sullivan, Fmr NASA Astronaut & NOAA Administrator | Columbus OH, USA

“Toby’s method is brilliant, approachable, and practical. This is the essential guide to profitable podcasting.”
— Julian Treasure, Top 10 TED Speaker & Author | Scotland, UK

“Toby had a strong handle on what I wanted to achieve. He gave me practical, useful tasks that pushed things forward. He's added value and given me the kick up the backside I needed.”
— Howard Cooper | Therapist | London, UK

“Over 700 podcast episodes and 7 figures later… I would not have started or succeeded without Toby Goodman.”
— Mark J. Silverman | Leadership Effectiveness Advisor | Washington VA, USA

Who are you, and why should I trust you?

Hi, I'm Toby Goodman.

I help founders, consultants, and experts grow strategically - without shouting louder, selling out, or burning out.

For over 20 years, I've supported people at pivotal moments: from rock stars to oncologists to authors to former NASA astronauts.

I'm the author of Narrow Podcasting, a #1 international bestseller.

The Profitable-Pod Method has over 30 video skills sessions I developed for experts like you to grow trusted, high-value businesses through conversation-led communication.

What exactly am I getting when I work with you?

  • Weekly 1:1 Zoom Calls - 1-1.5 hours per week

  • One Full In-Person Onboarding Day

  • Full Development and Production of a 6-Episode Podcast Series

  • Strategic Messaging and Campaign Assets for one clear, targeted market

  • Guidance for your website team to help segment

  • Recording equipment (to keep) if needed.

  • Lifetime Access to the Profitable-Pod Method Online Course (Value: £1,500)

  • Introductions to my network as appropriate

Our Timeline

  • Start Date: May 6, 2025

  • End Date: July 25, 2025

  • Audio Asset Final Delivery Buffer: August 15, 2025 (worst case)

Joint Accountabilities

I will:

  • Provide strategic leadership and guidance each week

  • Deliver podcast assets within 10 business days of recording

  • Create campaign messaging and marketing assets with focus and efficiency

  • Be available via email, WhatsApp, or Slack for interim communication

  • Maintain confidentiality and professionalism

You will:

  • Attend weekly sessions (or reschedule with reasonable notice)

  • Approve content drafts within 48 hours

  • Provide timely availability for recordings and feedback

  • Communicate priorities and changes promptly

  • Stay focused on the agreed target market and deliverables

  • Maintain podcast hosting if needed (£20 per month approx) to maintain full ownership/distribution of all content developed

Investment Options

Option 1: Monthly Payment

  • £5000 per month (VAT inclusive)

  • Payment Schedule:

    • May 2, 2025 (to begin)

    • June 2, 2025

    • July 2, 2025

Option 2: Save 10%

  • £13500 total (VAT inclusive)

  • Payable by May 2, 2025 (single payment)

What Success Looks Like

  • A clear offer targeting premium care partners

  • Recorded conversations with experts and potential clients

  • A bank of content that supports growth

  • A sustainable, relationship-driven marketing system built on authority

Like I said… Not my first rodeo

“Toby and his team helped me launch my podcast, and they mean the world to me. He’ll show you the hidden secrets to make your podcast profitable—without grinding for listeners or scrambling for sponsors.”
— Jos Willard | Business Coach & US Veteran | Calgary, Canada

“Toby was brilliant at helping us see how to leverage a major book deal into long-term opportunities. We now have a plan, clarity, and confidence.”
— Caroline Juhasz | Author & Education Consultant | London, UK

“A motivating force to me. An expert at the ways of marketing, podcasting, engaging audiences. He’ll help optimise the online presence of your voice. A wonderful human being.”
— Chris Colbert | Speaker, Advisor & Author | Boston MA

“In 2019 I started my Podcast. I thought, ‘how hard can it be?’ Well, you don’t know what you don’t know so I proceeded to create a proper turd. I ended up trashing the whole thing. Then Toby stepped in. The difference has been night and day.

Toby guided me, my brand, and content systematically, methodically, and creatively. Without a vision, a product will perish. Toby first helped me hammer out a vision, understand my audience, create and execute a strategy, develop disciplined habits, and most importantly grow. Our podcast has nearly doubled in downloads in the last three months. I went from discouragement to enthusiasm.

I find myself looking forward to the meetings with Toby. Not only do I always learn something, I get to laugh and have fun. Toby has a great sense of humor—a hallmark of creativity—but also keeps me focused on the big vision.

The Podcast is the singular reason that we signed a contract with a statewide organization. The CEO became a fan of the podcast and immersed herself in our content each morning on her commute. There was no typical sales cycle in closing that deal. Just a phone call and an offer.”
— Dr. Martin Fletcher | Therapist | Michigan, USA

Kate!

We are booked to speak at 2 p.m. (UK) on Friday, May 2nd, to discuss moving forward.

If you have questions before then, please don’t hesitate to send me a note here in advance 👇

Email: toby@listenbettermarketing.com

I look forward to speaking with you then.

Warmest,

Toby