We Help experts and consultants build their reputation and win more clients with professional podcasting.
If you’re a coach or consultant making $8,000 a month plus and…
✔ You’re thinking of starting a podcast
or...
✔ You have tried podcasting in the past, but it didn’t work the way you’d hoped
What I’m about to reveal could be the difference wasted or invested time
Are you Pod-curious?
✔Looking to connect with more decision makers?
✔Want to create a wider impact?
✔Ready to turn listeners into leads?
✔ Want a rinse and repeat system for quality ‘content’
Even if you..
🚫 Aren’t a 'number one best selling author'
🚫 Don’t much like the sound of your own voice
🚫 Find technology and recording a daunting
If you’re ready to expand your network and attract clients at the same time, this guide will help you get clear on what’s really possible when you have a plan for a high-performance podcast.
This guide is for you if:
You’re an expert or consultant making $8,000 a month or more and...
☑️ You’re wondering if podcasting might be worth the effort
or...
☑️ You have tried podcasting in the past, but it didn’t work the way you’d hoped
***[FREE GUIDE]***
When you podcast properly, you’ll build yourself into somebody’s private time, routines and habits on a regular basis. 90% of podcasts are heard when listeners are alone!
That’s such a huge privilege if you’re able to earn that converted space - the commute into work on Monday mornings, or the workout on the weekend, or a daily dog walk, or cooking dinner.
At Listen Better Marketing, we help our clients create podcasts that serve as the cornerstone to all their content efforts.
If you’d like to create powerful connections with more of your ideal clients and build your reputation simply by talking, we might be able to help.
Meet Howard
When Howard came to me, he was already doing well as a freelance consultant, but he knew he needed to create an amount of ‘content’ if he wanted to really grow.
He was concerned he’d fall into the noisy online echo-chamber that is social media without meaningful results.
Frankly, he was much happier, ‘doing the work’. More about Howard in this ‘Free Guide’.
If you’re anything like Howard was, you’re probably asking yourself if podcasting is just another shiny tactic that will distract you and send you down a rabbit hole, you don’t have time to go down.
When you truly know how to create a professional podcast, you will have the power to create an asset that will pay you time and again.
So what is it about podcasts that enables you to access more clients and work less hours?
Can you do it?
If you can do it, does it really make sense for you now?
If you already deliver great results for your clients and you like the idea of
Having 1-2-1 conversations with your ideal clients and market leaders, who wouldn’t normally give you the time of day
Use the unique material from those conversations to service every your social media and ‘content’ needs
Getting known by a wider audience
It’s worth taking a further 3 minutes of your time to read this document.
The data tells us that your ideal clients and partners are probably already listening...
• By the time you read this, the number of podcasts available to listen to will have exceeded 700,000 with ‘Business’ and ‘Self Development’ categories among the most popular.
• 165 Million People in the US Have Listened to a Podcast, that’s 51% of the US population
• 80% of listeners listen for the entire episode!
• It's 45% more likely for a podcast listener to have a college degree, and 68% more likely to have a postgraduate degree. They are also much more likely to be HNIs (high net-worth individuals), with them having a 45% more likelihood of having a net household income of over $250,000
Compared to Podcasts, the alternative ‘media channels’ pale in comparison for real experts like you
We all know, there’s something about the human voice no words on a page, or even a beautifully designed instagram post, by a team of hipsters in a glass walled office in a can express.
It connects us in a way that nothing else can. That must be why more people subscribe to podcasts that they do to YouTube channels!
In a world where we have become accustomed to needing screens to communicate, it may seem strange that in 2019 you’re reading that audio is probably a better marketing tool for you than video.
But the truth is, when it comes to a deep connection, visuals (video or otherwise) can be a distraction.
I’m willing to bet some of the deepest conversations you’ve ever had are during a walk or sitting next to someone in a car.
And as for technology… It’s catching up to human behaviour.
Voice led AI is everywhere and it’s actually pretty good. Siri, Amazon Alexa, Google Home. Infact, all the podcasts we help our clients produce can be listened to by a voice command.
In his brilliant book ‘How To Be Heard’ multi Ted Talk legend Julian Treasure, tells the story of the famous Greek mathematician, Pythagoras. It’s said that, he put a screen up between him and his students so they weren’t distracted by the visuals.
After working with expert consultants across multiple disciplines from therapists to leadership coaches, all the evidence I’ve seen is hugely positive.
And in ways you may not expect. I certainly wasn’t prepared for some of the amazing results.
But with all those podcasts available to listen to, you might be wondering if you’ve missed the boat. We believe the party is just getting started, and frankly, most people are showing up in the wrong outfit at the wrong time.
In this guide, you’ll discover the six steps we use to help coaches and consultants just like you overcome the hurdles and start a business podcast that will turn listeners into leads.
Even if you
Aren’t a 'number one best selling author'
Don’t much like the sound of your own voice
Find technology and recording a daunting
If you’re ready to expand your network and attract clients at the same time, this guide will help you get clear on what’s really possible when you have a plan for a high-performance podcast.