PROFESSIONAL ADVISORY · TOBY GOODMAN
Strategic communication for professionals who have outgrown word of mouth.
I work with coaches, consultants, lawyers and executives to build the communication infrastructure that reaches the right referrers and decision-makers before the first conversation happens.
A defined body of work, built to compound.
Your expertise is already exceptional. “The question is…
Who can see it?”
The best work most senior professionals do stays in the room where it happened.
The best case you've ever made for a client, a board, a prospective partner: it stayed there.
The relationship that took you three years to build reaches one person.
A well-positioned body of work changes that ratio. It reaches the right referrers and decision-makers before any conversation. When they encounter your thinking, the relationship has already started.
Who this is for.
Professionals with genuine expertise and a practice worth growing, whose best work is still largely invisible outside the relationships they already have.
✓ Independent consultants at a senior level
✓ Coaches with an established practice
✓ Lawyers building a specialist reputation
✓ Executives in advisory or portfolio roles
✓ Specialists whose work is word-of-mouth only
✓ Professionals ready to build something that compounds
What the engagement includes.
This is advisory work, built around two established frameworks you get full access to for the duration and beyond.
The Profitable-Pod Method
The complete method behind Narrow Podcasting, my number-one best-selling book. Video and audio lessons, worksheets and implementation resources across three phases: positioning before you record, producing episodes that reflect your expertise, and building the work into a long-term asset. Yours to keep.
The Book Yourself Solid© Client Companion Audio Course
I am a certified Book Yourself Solid coach. BYS is a client-getting system trusted by over half a million business owners, and this is my own private course built on it: delivered in audio with worksheets, covering how to define who you serve, become the obvious choice in your field, and build a practice that fills through reputation rather than pursuit. The client-getting discipline that sits underneath everything we build together.
Two disciplines.
One is how your expertise reaches the right room.
The other is what happens once it does.
How the work is structured.
Every engagement starts with positioning and ends with a targeted body of work. The vehicle depends on your audience and your working style. The framework is the same.
Step 1
Positioning
Define what you stand for, who you serve, and what makes your work distinct from every other professional at your level. This is where most engagements start and, with other advisers, too quickly leave.
Step 2
Message
Build the language, the frameworks and the positions that communicate your value clearly to the right referrers and commissioning professionals, before the first conversation.
Step 3
Medium
Choose the right vehicle for your audience and your working style. Podcast, authored content, structured speaking, or a combination. The Narrow Podcasting framework applies across all of them.
Step 4
Reach
Distribution strategy focused on the referrers and decision-makers who matter most to your practice. Work that builds trust over time and keeps working after the engagement ends.
This is advisory work, not a course.The vehicle we build toward depends entirely on your audience and your practice. A podcast may be the right answer. Authored content or structured speaking may serve you better. We determine that during our initial meeting or in the positioning stage.
The shape of it.
A three-month engagement. Two to three calls a month with me, each running an hour to ninety minutes. Every call recorded, with an action plan sent afterwards. Email support throughout, alongside full access to both frameworks from the start.
Enough contact to keep the work moving. Enough structure to keep it accountable.
Built to fit around a senior professional's actual week.
What you walk away with.
A defined body of work that positions your thinking at the right level and reaches the right referrers and decision-makers in your field. Built to compound over time, not to perform once and disappear.
Ché Bolden
Inter Astra Institute · The Charles F. Bolden Group · VA, USA
Toby is a master at solving 'today' problems while putting 'tomorrow' challenges in context and setting them up for optimised solutions. He has a unique way of turning complex ideas into clear, actionable strategies that drive real progress. Working with him has been a high-value experience, and I would gladly follow that path again.
Dr. Kathy Sullivan
Fmr. NASA Astronaut · Fmr. NOAA Administrator · OH, USA
Thank heavens I met Toby. His insights and clever method made my
podcast a powerful relationship-building tool.
Chris Colbert
Fmr. CEO Harvard Innovation Labs, Speaker, Advisor & Author • MA, USA
A motivating force to me. An expert at the ways of marketing, podcasting, engaging audiences. He’ll help optimise the online presence of your voice. A wonderful human being.
What you keep.
The Profitable-Pod Method Skills Sessions
The Profitable-Pod Method Skills Sessions
Based on the principles from my #1 best-selling book, Narrow Podcasting, these sessions provide a practical framework for building a podcast that supports your professional goals, strengthens relationships and creates opportunities beyond simply publishing content.
The training contains video and audio lessons, worksheets and implementation resources organised into three stages.
Three Phases. One Asset
The Skills Sessions provide the framework. The advisory calls provide personalised guidance, feedback and accountability as you implement it.
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Before recording a single episode, you focus on strategy.
Topics include:
Getting clear on your podcast goals
Identifying your ideal listeners
Creating lead magnets and listener follow-up systems
Making your website podcast-ready
Getting your podcast offers in place
Building the foundations required before launch
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This phase focuses on creating episodes that reflect your expertise.
Topics include:
Episode planning and scripting
Creating stronger emotional connection
Choosing guests
Conducting better interviews
Maximising appearances on other podcasts
Getting more value from every episode
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This is where your podcast becomes a long-term professional asset.
Topics include:
Creating shareable content assets
Podcast hosting and distribution
Building relationships
Growing your network
Creating referral opportunities
Developing partnerships
Authority building
Revenue opportunities
Long-term podcast strategy
"He quickly sees the essence of a challenge, and rapidly identifies leverage points that drive and sustain meaningful effort and progress."
Dr. J.M. Winkler · Oncologist · Green Bay, Wisconsin
Book Yourself Solid Client Companion Podcast
What's inside.
The complete Book Yourself Solid system, updated to the forthcoming 20th-anniversary edition, used with permission under licence, and threaded throughout with the Profitable-Pod Method from my #1 best-selling book, Narrow Podcasting.
You can access the course directly in your podcast app, where you’ll find links to fillable and printable PDF Action guides, or you can listen along on your computer.
Built on a system the best in business respect.
The Client Companion isn't a new theory. It's built, under licence, on Book Yourself Solid, the client-attraction system created by Michael Port.
Over its twenty years, it's earned a 4.5-star rating across hundreds of reviews and been recommended by some of the most respected names in business and marketing, including the founder of the E-Myth, the author of Purple Cow, and the founder of the world's largest business referral network.
The Companion brings that system to you, updated to the forthcoming 20th-anniversary edition, distilled into fourteen short episodes and shaped for busy healthcare professionals.
Module One | Your Foundation
01 · The Red Velvet Rope Policy
Decide exactly who you're meant to serve, and give yourself permission to turn the rest away.
02 · Why People Buy
Connect what you actually do to what your ideal clients actually want.
03 · Developing Your Personal Brand
Become known for one thing, to the right people.
04 · Talk About What You Do
Say it clearly, in any room, without a script and without the cringe.
Module Two | Building Trust and Credibility
05 · Become a Likeable Expert in Your Field
Who knows what you know, and do they trust you yet?
06 · The Book Yourself Solid Sales Cycle
The six keys to connection, and your own trust-building cycle designed stage by stage.
07 · The Keep-In-Touch Strategy
Stay present without pestering: the frequency and cadence that build trust over time.
08 · Develop Your Intellectual Property
Package what you know into assets that sell you when you're not in the room.
09 · Perfect Pricing
Price with confidence, so the number matches the value and you stop negotiating with yourself.
10 · Super Simple Selling
Have sales conversations that feel like service, because they are.
Module Three | The Six Core Self-Promotion Strategies
11 · Networking
Become the connector: give first, match people, and watch it return.
12 · The Direct Outreach Strategy
The right invite, to the right person, at the right moment.
13 · The Referral Strategy
Turn past clients and colleagues into a working referral engine.
14 · The Discoverability Strategy
Make it effortless for the right people to find you, and everything you've built in episodes one to thirteen starts compounding.
Threaded through every module is the podcast-first approach from Narrow Podcasting, so one asset can feed every strategy. But nothing here requires you to start a podcast.
WORK WITH ME
Apply here
The engagement is selective. I take a small number of professional advisory clients at any one time, and the application is the first filter.
Investment is discussed once we've spoken. If the application looks like a fit on both sides, I'll reach out to arrange a short conversation, and we cover the numbers there.
Applications are reviewed within five working days. Takes about two minutes. I read every submission.
Not sure where you are starting from?
Work through the checklist first, then come back.