PROFESSIONAL ADVISORY · FOR BUSINESS COACHES
For business coaches whose best work happens on calls nobody else hears.
A three-month hybrid coaching programme built on two frameworks. Book Yourself Solid gives your practice its foundation. The Profitable-Pod Method gives it a voice that travels further than your feed.
One season of work. Years of use.
Your clients get your best thinking. Everyone else gets your Instagram.
The moments that make your coaching worth paying for happen in private. The reframe that changed a client's quarter. The question that finally unlocked their pricing. It stayed on the call.
Meanwhile the people you'd most like to reach see a carousel, a Reel, a caption. Then they scroll.
The fix is a clear foundation and one well-positioned body of work. It reaches the right people before the discovery call. It opens doors to peers, hosts and partners you'd love to know. And it keeps working on the weeks you don't post.
Who this is for.
Business coaches with real client results and a method they believe in, whose pipeline still depends on showing up online every day.
✓ Coaches tired of the content treadmill who want work that compounds
✓ Coaches with a signature method that deserves a bigger audience than their client list
✓ Coaches ready to move from one-to-one towards groups, programmes or retainers
✓ Coaches who want referrals, partnerships and invitations into rooms they'd love to be in
✓ Coaches who've thought about a podcast and want it to earn its place before they commit
✓ Coaches already in a mastermind or group programme who want specialist support on visibility and client attraction
How the programme works.
A hybrid programme. Two frameworks you work through in your own time, and calls with me to turn them into decisions.
The frameworks. The Book Yourself Solid© Client Companion and the Profitable-Pod Method. Both are audio-first private podcasts with downloadable guides, so you can work through them on a dog walk, a drive, or between clients.
The calls. Nine calls across three months, 60 to 90 minutes each. Recorded, with an action plan sent afterwards.
Between calls. Email support throughout, with replies within 48 business hours.
The frameworks give you the method. The calls give you judgement, feedback and accountability on your business specifically.
The journey.
Before we start. Listen to the opening Book Yourself Solid episodes, download the 14 action guides, and send me the first four. Our first call starts from your answers.
Stage one · Book Yourself Solid. Month one. The foundation. Who you serve and who you'd rather not. Why people buy what you sell. What you want to be known for, and how to say it so it sounds like you. How trust is built, how you keep in touch, and how to design offers people find easy to say yes to. Most coaches teach some version of this. Very few have had someone apply it to their own business.
The Full Clarity Audit. End of month one.
When your fourteen guides are complete, I read every answer and mark it against my Master Checklist: the whole Book Yourself Solid system reduced to 159 questions you should be able to answer yes to about your own business. I only check a box when it's true in practice today.
You get a score by module, a plain account of what's already strong, the one pattern holding everything back, and your next ten moves in order. We walk through it together on a call, and it becomes the brief for stage two.
Stage two · The Profitable-Pod Method. Months two and three. The voice. Three phases. Pre-production: goals, your ideal listener, the lead magnet and follow-up, the offer every episode points to. Production: planning episodes, guests and interviews, and guesting on other people's shows. Post-production: shareable assets, relationships, referrals, partnerships and revenue.
The Profitable-Pod Method
The complete method behind Narrow Podcasting, my number-one best-selling book. Audio-first lessons, worksheets and implementation resources across three phases: positioning before you record, producing episodes that reflect your expertise, and building the work into a long-term asset. Yours to keep.
The Book Yourself Solid© Client Companion Audio Course
I am a licensed Book Yourself Solid partner. BYS is a client-getting system trusted by over half a million business owners, and this is my own private course built on it: delivered in audio with worksheets, covering how to define who you serve, become the obvious choice in your field, and build a practice that fills through reputation rather than pursuit. The client-getting discipline that sits underneath everything we build together.
Why this order.
A podcast amplifies whatever message you give it. Book Yourself Solid makes sure it's the right one.
If audio isn't the right vehicle for you, we'll find out in stage one, and the same work applies to speaking, writing and partnerships.
What a season looks like, if audio is the answer.
Ten episodes. One season. Then you stop. No treadmill, no weekly commitment. A business coach might record something close to this:
Why most clients stall in month three, and what to do about it.
The pricing conversation you keep putting off.
How to tell a client is ready before you take their money.
From one-to-one to one-to-many: when to make the move.
Your best referral source is a client you already have.
With a guest: the accountant who sees your clients' real numbers.
What a good week looks like for someone running a business.
Hiring your first person without losing what clients pay you for.
The questions I ask every new client in our first session.
A year on: a client tells the story in their own words.
Yours would be different, because it would come from the questions your clients actually arrive with. Working those out is part of stage one.
The same season may also have a private counterpart: an onboarding series every new client hears before your first session, so they arrive already knowing how you work.
What you walk away with.
✓ A Book Yourself Solid foundation, with all 14 action guides completed for your business
✓ A clear statement of who you serve and what you're known for, ready to use everywhere
✓ Offers mapped to how much trust you've earned at each stage
✓ A season plan, built from the questions your clients actually ask
✓ A keep-in-touch and referral system that runs without daily posting
✓ Lifetime access to both frameworks
✓ The capability to make season two without me
✓ Your Full Clarity Audit, scored at the end of month one and again on our final call
What happens when you finish.
In our final call we go back to the same 159 questions and score you again. You see, in numbers, what moved in three months and what's still open.
Then you leave with your updated road map, both frameworks for life, and a season you can keep building on without me. Most coaches go back to the Book Yourself Solid episodes every time they launch something new.
No two road maps are the same, because no two coaches want the same working life. Yours is built from what you want your weeks to look like, and why you want control of them.
Jos Willard
Business Coach & US Veteran • Calgary, Canada
Toby and his team helped me launch my podcast, and they mean the world to me. He’ll show you the hidden secrets to make your podcast profitable, without grinding for listeners or scrambling for sponsors.
Mark J. Silverman
Leadership Effectiveness Advisor • Washington VA, USA
Over 700 podcast episodes and 7 figures later… I would not have started or succeeded without Toby Goodman.
Ché Bolden
Inter Astra Institute · The Charles F. Bolden Group · VA, USA
Toby is a master at solving 'today' problems while putting 'tomorrow' challenges in context and setting them up for optimised solutions. He has a unique way of turning complex ideas into clear, actionable strategies that drive real progress. Working with him has been a high-value experience, and I would gladly follow that path again.
Dr. Kathy Sullivan
Fmr. NASA Astronaut · Fmr. NOAA Administrator · OH, USA
Thank heavens I met Toby. His insights and clever method made my
podcast a powerful relationship-building tool.
Chris Colbert
Fmr. CEO Harvard Innovation Labs, Speaker, Advisor & Author • MA, USA
A motivating force to me. An expert at the ways of marketing, podcasting, engaging audiences. He’ll help optimise the online presence of your voice. A wonderful human being.
WORK WITH ME
Apply here
I take on a small number of coaches at a time. Tell me about your practice, and I'll come back to you within five working days. We'll talk about investment once we've spoken.
